To experience the timeless flavor, make your Rice Krispies Treats® squares with the original Rice Krispies® brand cereal" Rice Krispies are, the ad implies, good for a child, simply because the cereal has existed for a long period of time. The fact that the cereal is the oldest rice-based cereal is also used for promotional purposes. Why a rice-based cereal is 'good' or better than cereals made with other grains is never addressed. Finally, the "timeless" nature of Rice Krispie Treats (which can be made with the cereal) is also used to appeal to a parent's sense of nostalgia. Source: "Kellogg's Rice Krispies Cereal: Coco Krispies." Kellogg's website. October 26, 2009.

http://www.ricekrispies.com/products/cocoa-krispies-cereal.aspx

Common belief: Pillsbury's Toaster Strudels

Pillsbury claims that its Toaster Strudels are "the...

Additionally, the advertising also displays a false dilemma, as it shows two plates, one with a Pop Tart, the other with a Toaster Strudel. Obviously, the Strudel is photographed in a much more attractive fashion, to encourage people to see it as "the one kids want to eat," although many children might enjoy both brands, and there is no real need to 'choose,' given that family can buy different types of breakfast pastries during the same trip to the supermarket.
Source: "Pillsbury Toaster Strudel." Pillsbury website. October 26, 2009.

http://www.pillsbury.com/products/breakfast/frozen/toaster-strudel/toaster-strudel-kids-WT.mc_id=paid_bannerad_3864734_751248&ESRC=14347